Wool - Nature's Thermal Regulator

There is no better product developer than Mother Nature. Wool has evolved over millions of years to help sheep adapt to their many environments through hot, cold, damp and dry seasons.
Wool loves extremes. It’s cool when you’re hot, hot when you’re not. Unlike synthetic materials, wool actually reacts to changes in temperature and atmospheric moisture. It’s like having a natural air-conditioning system in your home.

Wool is a hygroscope, which means that it reacts to room humidity. It absorbs chilling moisture in cold conditions to help warm your room.

When it’s hot outside, wool releases moisture as a vapour to cool the air.

Why else do you think sheep survive so well in the most extreme conditions?

A natural advantage Latitude reacts to the environment

Thermal insulation for building applications is rated on its R value, which is used to indicate the level of insulation provided. Materials with the same R value will have the same thermal performance. However, products made with natural wool fibres such as Latitude have an additional advantage because of wool’s thermoregulation properties. Wool insulation has the ability to absorb and release water vapour, and has been proven through independent laboratory tests to help keep buildings cool in summer and warm in winter. When the outside temperature increases and begins to heat the wool, the wool releases moisture; that has a cooling effect on the fibre, which reduces the flow of heat to the inside of the building.